Web Developers at large
Code. You need it, we develop it. From scratch if needed
Art. Code, image, word. We bend them to your vision
Story. We craft your story. Tell us, and we’ll tell everyone.
Our objective is to tell your story so our first step is to listen. Structured listening, however, because what we need to know is specific: your audience, your goals, your preferences. These grasped, we can measure results as we develop, design, and articulate.
We do all our own custom programming and software installation and configuration. More important, we break this down into manageable blocks whose purpose is to keep you involved at every step. Some of our clients need to know the mechanics of things – this is for them.
Ideas and strategies outlined, we start turning these into what your audience will experience. As we go through creative iterations that move us progressively toward clarity of message, we keep you close. And we only stop when you are happy with the message, aesthetically and narratively.
We start with the most important question: how do you want your audience to feel when they first encounter your product. Why? Because how a visitor feels will determine their response and that will in turn determine whether they do business with you or not. Since this question is quantifiable, once asked we can apply principles and practices from various domains in our effort to quantify and direct user response. Among them are: information architecture, visual design, cognitive anthropology, psychology, even literary principles to help determine the flavor of the language we select.
Bear in mind that we use a waterfall approach to your project, so that the preceding does not necessarily happen serially but all-at-once. This allows us to create at top speed, with maximum accuracy – which inevitably keeps your cost down.
Excellence. We work very hard to outdo ourselves on every project, and we’re already really really good at what we do. But we don’t think that’s enough, so we’re the folk you’ll find constantly learning, constantly hammering away to make every detail a little better.
Honesty. We won’t lie to you, we won’t cheat you, we won’t pretend. If we tell you we can do it, it’s because we can. Otherwise, we’ll tell you we can’t (hasn’t happend yet).
People. We have never, ever made it about money. People come first and we know that we’re only as good as our relationships. So we place you first. Simple.
Getting paid. You will love what we make – or you won’t pay for it (not that you’ll get to keep it). Clear?
Joy. That’s what it’s all about. We have a lot of fun building our sites and get huge joy from the beautiful things we make for you. So we keep right on making them.
Our values express who we are and we prove them over and over with each new build. But we have one other value that isn’t often referenced: we’re local. Local and present. We don’t outsource a single line of code or element of design. Does this matter? To us, yes. One, it makes us a tight team. Two, it means we’re available. We’re based out of Saratoga Springs and much of our design work is in the area, with the rest scattered across the United States.
Dr. Richard Calo has been at the helm since 1999; and now, with the introduction of his son Sebastian to the development team, the company has entered its second generation. Two of our members, Ara and Liz, have been with us since 1999. Brittany and Ron, since 2010. What can one say about these epochal durations in an industry where changeover is often monthly? That we’re tight. We’ve reached the point where communication is non-verbal; what you’d call “being on the same page.”